Kohei Kawasaki / 川嵜鋼平

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	<title>Kohei Kawasaki / 川嵜 鋼平</title>
	<link>https://koheikawasaki.com</link>
	<description>Kohei Kawasaki / 川嵜 鋼平</description>
	<pubDate>Sat, 26 Oct 2024 23:04:03 +0000</pubDate>
	<generator>https://koheikawasaki.com</generator>
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		<title>しなきゃ、なんてない。2021</title>
				
		<link>https://koheikawasaki.com/2021</link>

		<pubDate>Fri, 16 Aug 2024 01:40:01 +0000</pubDate>

		<dc:creator>Kohei Kawasaki / 川嵜 鋼平</dc:creator>

		<guid isPermaLink="true">https://koheikawasaki.com/2021</guid>

		<description>
	
LIFULL企業CM「しなきゃ、なんてない。2021」篇

	Brand Strategy, CCO
Year: 2021
Media: Film


LIFULLはコーポレートメッセージ「あらゆるLIFEを、FULLに。」のもと、既成概念の枠を超え、多様な人の、多様な生き方をサポートしたいという想いから「しなきゃ、なんてない。」というメッセージを2018年から発信。「しなきゃ、なんてない。2021年」篇では、LIFULLが目指す社会課題が解決された、実現したい未来を描いた。日本最高齢として、90歳の今なお現役で活躍するフィットネスインストラクターや、スウェーデン出身の落語家、子育てをする同性カップルなど、実際に既成概念にとらわれない生き方をされている年齢・職種・バックグラウンドの異なる12名が登場します。その方々を中心に、知らず知らずのうちに私たちを縛る「しなきゃ」という既成概念から生じる一人ひとりの課題、そしてその先の世の中の課題まで、LIFULLが起こすアクションでさまざまな社会課題が解決された、あらゆる人の「LIFE」が「FULL」な未来を表現。


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		<title>歳をとったら引退しなきゃ、なんてない。老卒採用</title>
				
		<link>https://koheikawasaki.com/36576864</link>

		<pubDate>Tue, 20 Aug 2024 09:47:17 +0000</pubDate>

		<dc:creator>Kohei Kawasaki / 川嵜 鋼平</dc:creator>

		<guid isPermaLink="true">https://koheikawasaki.com/36576864</guid>

		<description>
	老卒採用
	Brand Strategy, CCO, Creative DirectionYear: 2024Media: Project︎Project URL


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	<item>
		<title>ホームレスの住まい探しは難しい、なんてない。</title>
				
		<link>https://koheikawasaki.com/36847169</link>

		<pubDate>Sat, 26 Oct 2024 23:04:03 +0000</pubDate>

		<dc:creator>Kohei Kawasaki / 川嵜 鋼平</dc:creator>

		<guid isPermaLink="true">https://koheikawasaki.com/36847169</guid>

		<description>
	ホームレスの住まい探しは難しい、なんてない。
	Planning, CCOYear: 2024Media: Event, Film


https://ideasforgood.jp/2024/12/02/homeless-worldcup/

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	</item>
		
		
	<item>
		<title>ホンネのヘヤ</title>
				
		<link>https://koheikawasaki.com/36560528</link>

		<pubDate>Fri, 16 Aug 2024 02:05:51 +0000</pubDate>

		<dc:creator>Kohei Kawasaki / 川嵜 鋼平</dc:creator>

		<guid isPermaLink="true">https://koheikawasaki.com/36560528</guid>

		<description>
	LIFULLドキュメンタリー「ホンネのヘヤ」

	Planning, CCO, Creative DirectionYear: 2021Media: Film︎Project URL


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男女平等や男女格差などジェンダーについて、議論したくない人が約6割というのが日本の現状です。しかし、お互いを知ろうとしないことがステレオタイプや偏見、差別を生み、その人らしくいることを難しくさせています。だからこそ、まずは一人ひとりの「違い」を知ること。人の間にある多様なグラデーションを受けとめること。
LIFULLが見つめているもの。それは、この世界に暮らす一人ひとりが抱える課題です。最も多様性を認め、社会課題に向き合う企業として、あらゆる人が自分らしく生きられる社会の実現を。

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	<item>
		<title>年齢の森</title>
				
		<link>https://koheikawasaki.com/36560530</link>

		<pubDate>Fri, 16 Aug 2024 02:08:45 +0000</pubDate>

		<dc:creator>Kohei Kawasaki / 川嵜 鋼平</dc:creator>

		<guid isPermaLink="true">https://koheikawasaki.com/36560530</guid>

		<description>
	LIFULLドキュメンタリー「年齢の森」

	Planning, CCO, Creative DirectionYear: 2021Media: Film︎Project URL


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誰もが関係のある年齢、そして老い。そこには、日本ではあまり知られていない社会課題があります。それは「エイジズム」という、年齢に基づく固定観念や偏見、差別。
例えば、日本映画において「高齢者は弱い」「老いの否定」などのステレオタイプな表現が溢れているように、身の回りにも様々なエイジズムが存在しています。背景にあるのは、高齢者や若者の多様性への理解不足や誤解。
LIFULLが見つめているもの。それは、この世界に暮らす一人ひとりが抱える課題です。最も多様性を認め、社会課題に向き合う企業として、あらゆる人が自分らしく生きられる社会の実現を。
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	<item>
		<title>うちのはなし</title>
				
		<link>https://koheikawasaki.com/36560526</link>

		<pubDate>Fri, 16 Aug 2024 02:02:54 +0000</pubDate>

		<dc:creator>Kohei Kawasaki / 川嵜 鋼平</dc:creator>

		<guid isPermaLink="true">https://koheikawasaki.com/36560526</guid>

		<description>
	LIFULLドキュメンタリー「うちのはなし」

	Planning, CCO, Creative DirectionYear: 2022Media: Film


家族の関係やつながりが多様化する中でも「家族は必要ですか？」という問いに対し、約9割の人が「必要」と答えています。家族とどうつながるか、誰が家族か、それはその人自身が決めること。家族同士でも価値観が違うことを知り、それぞれの個性や生き方を認めること。これからの家族について、あらためて考える必要があるのかもしれません。家族がいることで満たされていると感じる人もいれば、既成概念にとらわれ家族との関係や価値観の違いに悩む人もいます。
LIFULLは、個人が抱える課題に光を当て、世の中の様々な社会課題を見つめ、向き合っていきます。最も多様性を認め、社会課題に向き合う企業として、すべての人が自分らしく生きられる社会の実現を。
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	<item>
		<title>Proud Liberica Coffee</title>
				
		<link>https://koheikawasaki.com/Proud-Liberica-Coffee</link>

		<pubDate>Tue, 20 Aug 2024 12:38:10 +0000</pubDate>

		<dc:creator>Kohei Kawasaki / 川嵜 鋼平</dc:creator>

		<guid isPermaLink="true">https://koheikawasaki.com/Proud-Liberica-Coffee</guid>

		<description>
	Earth Cuisine #4 "Proud Liberica Coffee"

	Planning, CCO, Creative DirectionYear: 2022
Media: Product, Innovation
︎Project URL

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	<item>
		<title>Life of Cacao</title>
				
		<link>https://koheikawasaki.com/Life-of-Cacao</link>

		<pubDate>Fri, 16 Aug 2024 01:40:03 +0000</pubDate>

		<dc:creator>Kohei Kawasaki / 川嵜 鋼平</dc:creator>

		<guid isPermaLink="true">https://koheikawasaki.com/Life-of-Cacao</guid>

		<description>
	Earth Cuisine #3 "Life of Cacao"

	Planning, CCO, Creative DirectionYear: 3.14.2022
Place: The Greenhouse of Shinjuku Gyoen National GardenMedia: Food Creation, Event
︎Project URL


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</description>
		
	</item>
		
		
	<item>
		<title>Ecolate</title>
				
		<link>https://koheikawasaki.com/Ecolate</link>

		<pubDate>Fri, 16 Aug 2024 02:38:44 +0000</pubDate>

		<dc:creator>Kohei Kawasaki / 川嵜 鋼平</dc:creator>

		<guid isPermaLink="true">https://koheikawasaki.com/Ecolate</guid>

		<description>
	Earth Cuisine #3 "Ecolate"

	Planning, CCO, Creative DirectionYear: 2021
Media: Food Creation︎Project URL


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</description>
		
	</item>
		
		
	<item>
		<title>Bamboo Galette</title>
				
		<link>https://koheikawasaki.com/Bamboo-Galette</link>

		<pubDate>Fri, 16 Aug 2024 03:15:34 +0000</pubDate>

		<dc:creator>Kohei Kawasaki / 川嵜 鋼平</dc:creator>

		<guid isPermaLink="true">https://koheikawasaki.com/Bamboo-Galette</guid>

		<description>
	Earth Cuisine #2 "Bamboo Galette"

	Planning, CCO, Creative DirectionYear: 2020Media: Food Creation︎Project URL


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